About Iscra Search

Updated September 25, 2026

Key facts

• NameIscra Search
• FoundedSeptember 2026
• FounderEugene Piatibrat
• What we doAI search optimization (GEO) and local listings for HVAC contractors
• Who we work withHVAC companies in Texas, starting with Frisco, McKinney, Plano and Austin
• How we workRemotely, with a before/after test in ChatGPT, Gemini and Perplexity
• Websiteiscrasearch.com
• Emaileugene.aitx@gmail.com

Why Iscra Search exists

More homeowners now ask an AI assistant "who should I call for AC repair?" instead of scrolling through search results. The assistant names only a handful of companies. Many good local HVAC contractors are left out because their listings are inconsistent, their websites don't say plainly what they do and where, or they are missing from the sources AI assistants read, such as Bing Places.

Iscra Search fixes those gaps and measures the result.

How the work is done

1. AI visibility test: 10 to 15 real homeowner questions in ChatGPT, Gemini and Perplexity.
2. Listings: Google Business Profile, Bing Places, Apple Business Connect, Yelp, BBB, Angi and Nextdoor, with the same name, address and phone.
3. Website: a clear description, service and city pages, a FAQ and schema.org markup.
4. Re-test after 30 to 60 days with the same questions.

Where we are now

Iscra Search is new. The founder is building a portfolio, so the first few HVAC companies are served without charge in exchange for a published case study. Nobody can guarantee what an AI assistant will say, and we don't promise specific rankings.

Name

"Iscra" means "spark". Iscra Search is not affiliated with other organizations that use the acronym ISCRA.